Profile · 15 years of practice

Turning communication into a lever for decisions.

Fifteen years across institutional communication, international cooperation and digital products. I started in media relations and project communication, then followed organisations wherever their needs moved: transmission, governance, digital.

Based in Rabat, I work across Morocco and internationally, in French, English and Arabic. A Master’s in Strategy and Project Management at ISCAE, currently under way, formalises this field practice.

Since 2023, my independent practice has combined advisory work, programme management, training, coaching, teaching and the development of Culturama.

Bilal Aljouhari
Senior expert · Consultant and trainer

Positioning

Design the strategy. Build the capability.

My work connects programme management with team learning: framing the action, tracking results, and building the skills that make it last.

01 · Organisations & programmes

Strategic communication, C4D and programme management.

I work on international cooperation programmes with a 360° approach, from internal and institutional communication to Communication for Development (C4D). Starting from an analysis of stakeholders, the communities concerned and how they actually get their information, I build the key messages, organise their rollout — print, digital, events and media — then manage and evaluate delivery. The aim: contribute to useful, measurable change, build buy-in, and anticipate communication and reputational risk.

Enabel · EU-funded programme
Egis Africa · regional strategy
GADEM · rights and advocacy
Soleterre · lead communication consultant, Morocco

Explore the programme track

02 · Teams & individuals

Transfer, support and the capacity to act.

I design and run learning pathways for executives and senior managers, for civil society teams and the people their programmes serve, and for students and young people entering the job market. From communication fundamentals to media training and the media treatment of social issues, I combine andragogy, active methods, coaching, soft skills and Work Readiness to build practical skills, professional behaviour and strategic judgement. The aim: equip each person to drive change, act on their own working environment, or take a decisive step in their career.

UIR · teaching and mentoring
Oxfam · 30+ workshops
GIZ/GOPA · local authorities
DW Akademie & EFE · Train the Trainer

Explore the teaching practice

Career

From today’s advisory work back to the experiences that shaped it.

My career was built at the intersection of international cooperation, human rights, corporate strategy and culture. Across every context, one constant requirement: turning intentions into action that is managed, measurable and genuinely owned by the teams.

Training, mentoring and building Culturama.

Since 2023

Advisory · training · entrepreneurship

Advising, training and building projects.

Since 2023, my independent practice has brought together advisory assignments, training, coaching, teaching at UIR and the development of Culturama. They belong to one professional path and reinforce each other.

Strategies and assignments for GIZ, Enabel, Oxfam, local authorities, ministries and CSOs
Lead communication consultant in Morocco for Soleterre: strategy and support for BEING on youth mental health, CEI on psychological support for children with cancer, and Work is Progress on youth employability and incubation
Work on INNOVE, an EU-funded project on preventing the risks of irregular migration among young people
Digital communication training for 8 municipalities and the Souss-Massa Regional Council
More than 30 workshops for around 150 participants with Oxfam
Teaching communication, CMS, soft skills and mentoring at UIR
Work Readiness coaching and support for people in career transition
Founder of Culturama, selected by the Mediterranean Talents Academy / Campus AFD in 2026
Train The Trainer — DW Akademie; EFE Work Readiness certification

The Egis Africa team: regional coordination and building a shared narrative.

2022 — 2023

Pan-African strategy

Aligning an organisation around one regional narrative.

At Egis, the first Africa-wide communication strategy — “Impact on people” — connected positioning, content, technical expertise and coordination with headquarters.

+900% organic LinkedIn followers in 8 months

Direct advisory to the Africa CEO and coordination with Paris
Africa communication strategy “Impact on people”
Communication on flagship projects: Rabat–Kenitra high-speed rail, Simandou mine, Abidjan airport
Africa newsletter, strategy notes and “Sustainable city” positioning

The team and partners mobilised around the programme.

2019 — 2022

International cooperation

Moving from communication to running the whole setup.

At Enabel, on an EU-funded programme, communication brought together donor visibility, access to information, institutional coordination, digitalisation and monitoring and evaluation.

120% of visibility targets met

Oversight of all communication activities
Monthly dashboard, field KPIs and EU reporting
Coordination of ministries, CSOs, universities, lawyers and regional teams
Legal information platform, campaigns and knowledge capitalisation

Training on media coverage of migration.

2014 — 2019

Rights & advocacy

Communicating on sensitive subjects without flattening reality.

At GADEM, editorial strategy, advocacy and campaigning made migration rights and policy understandable. Storytelling became a tool for information and for shifting how people see the issue.

“30,000 others” campaign and trans-Maghreb campaign
Press relations, spokesperson role and multi-partner coordination
“Vivre Ensemble” teaching toolkit, materials and advocacy kits

DabateatrCommunication
Culture
Mediation
Rabat · 2012 — 2014

2012 — 2014

Culture & audience engagement

Making a project exist within its ecosystem.

At Dabateatr, communication becomes mediation: building a narrative, growing audiences, working with the media, and giving a cultural organisation a real place in its territory.

Communication plan, press, social media and events
Contribution to an organisation awarded the Social Innovation Prize

IMBT · BeCubeDesign
Teaching
Creation
Rabat · 2009 — 2012

2009 — 2012

Learning by teaching

From design to teaching.

The early years connect creative production and teaching. They set a conviction that never left: an idea only creates value once it becomes readable, transferable and usable.

Teaching design and graphic design at IMBT
Art direction and creative production management at BeCube

Positioning

Advise, manage, measure and hand over.

Communication is not a layer added on top of a project. It shapes how relevant it is, how well it is adopted, and how much impact it has.

I combine communication strategy, operational management, multi-stakeholder coordination and monitoring and evaluation. That continuity is what takes an ambition to a roadmap, and a roadmap to practices people actually use.

In a Communication for Development (C4D) logic, the point is not only to broadcast a message: it is to widen access to information, dialogue, participation and the power to act.

Fields of practice

End-to-end expertise.

From the initial diagnostic through to evaluation, with constant attention to ownership by teams and partners.

Communication strategy & C4D

Map the ecosystem, segment audiences, set objectives and build a communication-for-development strategy: messages, channels, governance, budget, timeline and indicators.

Project management & delivery

Turn a strategy into an operational roadmap, coordinate teams and suppliers, secure trade-offs and track deliverables, risks, resources and deadlines.

Monitoring, evaluation & impact

Define indicators that matter, consolidate field data, feed dashboards and donor reporting, then connect outputs, outcomes and lessons learned back into decisions.

Writing, content & storytelling

Write strategy notes, articles, success stories, press releases, newsletters and multichannel content; make legal, institutional or technical subjects readable without flattening them.

Training, andragogy & pedagogy

Design courses anchored in real professional situations: learning objectives, sequencing, active methods, role play, assessment and transfer into practice.

Facilitation & capacity building

Create the conditions for a useful dialogue between institutions, CSOs, universities, local authorities and partners, so that each actor takes ownership of the methods and gains autonomy.

How I work