1,715 visitors recorded on the first day of the relaunch.
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Digital cultural product
Culturama
Designing and building a platform that organises cultural information and makes it easy to discover events, venues and players across Morocco.
OrganisationEntrepreneurial project
PeriodSince 2023
RoleFounder · strategy · product · content
From the field
Visual traces of the assignment.
Photos of workshops, teams, events and public appearances linked to the project.
Context and role
The assignment, beyond its job title.
Culturama is an entrepreneurial project bringing together a listings agenda, a directory, a magazine and cultural data in one platform, designed for audiences, professionals and players in the cultural industries.
The problem
What made this project demanding.
Cultural information is plentiful but scattered across ticketing sites, social media, press, institutions and venue pages. The project had to create a credible entry point, structure heterogeneous data, and offer a simple experience that could evolve in three languages.
Intervention
The decisions and actions that shaped it.
An approach fitted to the context, the actors involved and the deliverables actually expected.
- 01
Define the platform’s positioning, audiences and value proposition.
- 02
Build a data architecture covering events, venues, institutions, festivals, opportunities and content.
- 03
Design the mobile journeys, the filters, the UX writing, the SEO and the FR–AR–EN multilingual logic.
- 04
Set up an Astro, Supabase, GitHub and Cloudflare stack, with supervised AI workflows for production and verification.
Deliverables
What was produced.
- Cultural agenda and discovery engine
- Geolocated directory and cultural taxonomy
- Magazine, opportunities and SEO content
- Data architecture and contribution system
- Identity, editorial line and product roadmap
What the assignment brought
What the work put in place.
- A brand and a product that are recognisable within the Moroccan cultural ecosystem.
- A lightweight technical base allowing fast iteration on content, journeys and features.
- A project that demonstrates the ability to connect strategy, data, content, UX, development and deployment.
Concrete markers
Verifiable elements, not just a description.
These markers document the scale of the assignment, what was produced and the results observed.
By day four: 2,813 visitors, 5,422 page views, 3,350 sessions and an average duration of 2 min 30.
7th position observed on Google on 8 July 2026 for the query “culture maroc événements”.
Culturama selected by the Mediterranean Talents Academy, a Campus AFD programme, in 2026.
In pictures
The project on the ground.
What this project demonstrates
A capability tested against reality.
The ability to take a digital product from idea to launch, to arbitrate between editorial strategy and technical constraints, and to build a proprietary asset without a dedicated development team.
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