Three separate modules totalling 88 teaching hours.
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Higher education
Digital communication and teaching
Teaching students to design strategies, content and digital products, rather than simply operate the tools.
OrganisationInternational University of Rabat (UIR)
PeriodSince Sep. 2025
RoleAdjunct lecturer
Context and role
The assignment, beyond its job title.
Three complementary courses connecting digital communication, CMS, UX, SEO and learning methods, with teaching built around projects and the ability to defend one’s choices.
The problem
What made this project demanding.
Students need to learn the platforms, but above all to understand the audiences, journeys, content and project logic that give the tools meaning. The courses had to connect theory, practice and the fast evolution of digital habits.
Intervention
The decisions and actions that shaped it.
An approach fitted to the context, the actors involved and the deliverables actually expected.
- 01
Build the courses around real situations, diagnostics and concrete projects.
- 02
Connect brand strategy, user journey, content and performance measurement.
- 03
Introduce AI and CMS as means of production framed by a method.
- 04
Build autonomy, critical thinking and the ability to present and defend a project.
Deliverables
What was produced.
- 40 hours of digital communication
- 24 hours of CMS, UX and SEO
- 24 hours of learning and development techniques
- Projects, workshops and applied assessment
What the assignment brought
What the work put in place.
- Teaching that connects concepts, tools and delivery.
- Students pushed to argue their choices and build coherent projects.
- Course content kept current on AI, web design and digital practice.
Concrete markers
Verifiable elements, not just a description.
These markers document the scale of the assignment, what was produced and the results observed.
Courses built around diagnostics, web projects and reasoned presentations.
UX, SEO, CMS and AI integrated into a strategy and project logic.
What this project demonstrates
A capability tested against reality.
The ability to structure and transfer hybrid skills, tie tools to a method, and move learners towards greater autonomy.
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